The shortlist of nominees for the Seilda Baishakov Award, presented for Best Fan Engagement and Marketing during the Freedom QJ League season, has been announced.
The attention of fans, partners and the wider public plays an important role in the development of youth football. Marketing professionals have a key part to play in this process: effective promotion helps boost match attendance, strengthen clubs' ties with local communities and build lasting interest in Kazakhstan's young footballers.
The shortlist includes Shakhter, Tobyl and Ordabasy.
The winner will be announced at the QJ League Awards ceremony, which will take place on November 7 in Almaty. The ceremony will be broadcast on Freedom Cinema and TV.
Previous Seilda Baishakov Award winners:
2023 – Taraz;
2024 – Tobyl;
2025 – Taraz.
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