The awards ceremony for the fourth season of the prestigious international Workspace Digital Awards has taken place.
Second place in the "Product Branding" category went to the FF Manager identity, created in collaboration with the Brele design bureau, which also worked on the platform itself.
The identity includes the platform logo, a selection of color and typographical solutions, key graphic elements, as well as a collection of merchandise and souvenirs.
Direct work on the branding was preceded by consultations with team coaches and League specialists.
"Through visuals and communication, we decided to convey simple but important messages: we see you, we speak the same language, you are the center of the product. It was important to move away from the feeling that FFM is a dry analytical tool imposed from above, and instead make it perceived as a tool for coaches and about them. To achieve this, we built the identity on the coaches' reality: the pitch, tactical schemes, equipment, and other things from their world," Brele explained their choice of concept.
Right now, experts from the sports analytics block are holding a seminar in Shymkent for the League's team coaches – its participants were presented with branded t-shirts from this collection. The same gift awaits the participants of the next seminar, which will take place in Astana.
Thanks to the work done, FF Manager has developed its own visual language. It emphasizes the uniqueness of the platform, helps users perceive it as a coach's assistant, and turns the sports analytics block into a prominent independent brand with strong expertise.
This is not the first award for FF Manager at the Workspace Digital Awards. Last year, the platform won first place in the "Websites" category. The project has also received multiple awards from accolades such as the Tagline Awards and MARSPO Awards.
