We continue to introduce the awards presented by the League at the end of each season.
As a reminder, each award is named in honour of prominent figures in Kazakhstani football. The award for the best marketing department of the season bears the name of Seilda Baishakov.
Seilda Ikranovich was a Master of Sport of the USSR, a Master of Sport of International Class, and an Honoured Coach of the Republic of Kazakhstan. During his playing career, he captained Almaty’s «Kairat» for many years. He also represented the USSR national team.
After graduating from sports school, Seilda Baishakov spent two years competing in the Dzhambul Region championship among physical culture teams before receiving an invitation to join the local professional team «Energetik».
In 1969, Seilda Baishakov was invited to join the Kazakh SSR team. At the time, the side was coached by Boris Karetnikov and brought together the best footballers from different regions of the republic.
Baishakov made his debut for «Kairat» on 27 March 1971 in Voroshilovgrad against local side «Zarya». The coaching staff entrusted the 20-year-old defender with a place in the starting line-up, and the decision paid off. Seilda Baishakov was named the best debutant in the Soviet Top League, won the prestigious International Union of Railwaymen Cup with «Kairat», and on 22 March 1972 was awarded the title of «Master of Sport of the USSR».
On 18 October 1972 in Leningrad, USSR youth national team head coach Boris Nabokov fielded Seilda Baishakov, who had been called up to the squad, in a European Championship qualifier between the USSR and Finland.
On 2 August 1972 in Rostov, Seilda Baishakov scored his first goal for «Kairat». In total, he scored 7 goals in the Soviet Top League, as well as 4 more in the Soviet First League.
During his 11 years with «Kairat», his teammates elected him captain for six seasons. The celebrated veteran made 249 appearances in the Soviet Top League and a further 71 in the First Division.
Baishakov was a shining example for younger generations and devoted enormous effort to the development of domestic football as an administrator. His performances brought joy to supporters, and bringing joy to fans is one of the tasks of marketing departments.
Seilda Baishakov himself was also involved in marketing activities as an ambassador for Freedom QJ League. In addition, he attended League matches and actively participated in various events organised under its auspices.
Winners of the Freedom QJ League Best Marketing Award by season:
2023 – «Taraz».
2024 – «Tobyl».
2025 – «Taraz».
