Freedom QJ League wins three categories at the Altyn Adam Sport Marketing Awards!

The League claimed the main awards in the following nominations:

Best Sponsorship Activation – for the Freedom Media Cyber Cup (June 14–15, 2025, in partnership with Freedom Media and Changan).

The cyber tournament, held during the school graduation exam break, has long been one of the League’s highlights. Thanks to sponsor support, the event grew significantly this year – for the first time, participation was open not only to football players but to everyone. The open tournament prize pool amounted to one million tenge.

Best Project Marketing in Promoting Sports and a Healthy Lifestyle – for the girls’ football festival in Pavlodar (September 25, 2024, in partnership with Mastercard).

A forerunner of a full-fledged women’s tournament, this celebration for hundreds of young female footballers reminded everyone that the sport loved by millions has no gender.

Best Sports Event Marketing – for the opening match of the League’s first girls’ tournament (June 7, 2025).

The 4,186 fans who gathered at the Central Stadium not only witnessed an exciting clash between Irtysh and Shakhter but also became part of a festival under the slogan: “Women’s football is brighter than summer.”

The League also took second place in these categories:

Best Advertising & Image Promo Video – for the “Angelina Lukas – Ambassador of Freedom QJ League W” promo.

Best Season Opening/Closing Ceremony – for the QJ Awards 2024 season closing gala.

Best Sports Event of the Year – for the QJ Awards 2024 season closing gala.


Last year, the League won two awards at the Altyn Adam Sport Marketing ceremony, along with three second places and one third place.